Personal Marketing

Personal Marketing, what is it? Personal marketing is about becoming an advertising agency - for you. You have skills or talent that a number of employers need, so the trick is to get the word out to these specific employers. Much the same way someone selling a product needs it to be exposed to the right potential buyers.

Sending out unsolicited résumés with a prospecting cover letter in a brown manila envelope is a great way to reach lots of employers who don’t care about you or who aren’t looking. Face to face, or voice to voice contact on the other hand, can be far more effective. Look at how many advertisers use highly visual and audio advertising methods. It allows consumers to see, feel, touch, hear, etc, about a product before they buy it. We can actually get to know the product before we make the big purchase. A cover letter and a résumé do not allow any employer the ability to truly get to know you. That is something that has to take place over time and in person.

Your job search advertising campaign should be well thought out, planned and targeted. When companies go after a specific demographic consumer base, they look for the best way to reach the largest group of potential buys. The job search should be done with the same goal in mind. A little research and knowledge about your chosen field can go a long way.

Your comments are welcome.
Glen Slingerland Skills 101 / Job Development